Let us agree:
Coffee packaging is not the same that it was a long time ago. Newer and better trends occupy the marketing and then its Pied Piper and his mice following him brainlessly.
Unless you want to be a brainless mouse, you got to redo your coffee packaging and learn the evolution of coffee packaging.
Well:
I promise that if you keep reading this post you will get to know newer and better trends of coffee boxes and packaging.
This post aims to unveil the coffee bags and packaging practices prevalent in the market. Keep reading to get a better, fresher and wiser understanding of the types of coffee packaging that exist in today’s market.
- The Bag Appearance and Coffee Freshness Myth Debunked
Alright:
First of all, if you have been an avid user of coffee and if you loved coffee through your life, you must have noticed that sometimes the bag is puffy while sometimes the coffee back is sucked dry of its air.
Why is it, and does it have anything to do with packaging?
Well, Mark from the Whole Latte Love debunks this myth and tells us that the bag appearance has nothing to do with the freshness of the coffee.
While:
There are chips companies that pretend that a bag full of air will keep the chips fresh, there are coffee companies that tend to misguide their users that a puffy bag is the sign of coffee packaging done to keep the beans fresh.
However:
Mark here debunks this myth and proves that a coffee bag can be full of fresh coffee irrespective of whether the bag is puffy or vacuum packed. So, if you think that packaging makes coffee beans fresh, you might be right, but it does not have to do anything with the puffy or vacuum packed bag.
- What if Customized Coffee Boxes Were Not the Only Way Out
You want a way out of your misery.
Your misery is the lack of sales and you think that customized coffee boxes are trendy and the sell more than coffee bags.
Wrong:
If you think that you are right, have a look at the 6 factors coffee packaging list made by Perfect Daily Grind
It seems:
To them, the idea of base coffee packaging factors does not include coffee boxes. All their examples were taken from coffee bags.
From labeling to a seal proof packaging in order to sustain the freshness of beans, they do not think boxes, they only think bags.
- Why Coffee Bags Look Hotter than Wholesale Coffee Boxes?
Alright, Perfect Daily Grind is not the only website that thinks that coffee bags is a better and newer trend as compared to coffee boxes.
The Die Line makes a list of 30 Creative Coffee Packages and much to your astonishment, not a single of their ideal coffee packages is a box. They seem to believe that coffee bags are way hotter than coffee boxes.
Well:
Admit it or not, more and more companies are joining the coffee club with their stunning and jaw-dropping coffee bags as compared to companies that have coffee boxes.
- Coffee in Movement Might Make Your Coffee Box Awesome
Let us admit it:
We love the images of food or beverages in movement. We love it when we see milk or our favorite juice in a movement on their respective packaging.
However:
There was no definitive evidence before Niamh Michail shared research from a number of researchers and let us know that photos of moving food make the food appear fresher and more attractive to the consumers.
You can also try this tactic and see how people love the images of hot coffee falling from a cup or a pot.
These ideas are totally unique and based on the general understanding of the experts who shared them. You can tweak them and use them; it is better than using an idea which is already being used by a lot.
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